Principles and Elements of Design

Multitasking is doing multiple stuff badly

      What is graphic design?
Design elements are the basic units of a visual design

Principles are the guidelines and rules to achieve your wanted design

Art is made for the artist, Design is for communication

      Design elements 

Space . Line . Color . Shape . Texture . Balance . Value

Space . Positive and Negative space  Give stuff space to breathe

Line . Thickness Texture Direction

Color . Think about color pallet

Shape .  Abstract, Symmetric,  Organic

Texture .  Implied, Layered

Value . Gives 3d objects shape

Balance . Balanced, unbalanced, Symmetrical, Asymmetrical


    Design Principles

Unity .  Sense of order, consistency in size and shape, Proximity

Variety . Elements that are repeating but not the same

Repetition . Repeating elements

Harmony . When things are at piece in their place

Proximity . Use space to help understand

Proportion . Use ratios

Emphasis .  Use clashing colors and leading lines

Functionality . Be able to communicate effectively